I get this question ALL the time, especially in our facebook community. And if you’re not a part you can click the link above and check it out! Today I’ll be sharing how to confidently price your sessions because a lot of you have been asking. Before diving into my photography pricing tips, I do want to offer you a FREE class I have called “How to Market, Monetize, & Grow Your Photography Business with Minis.” Now, let’s figure out how to confidently price your sessions so we’re ready for Spring Minis!
Before committing to any kind of pricing you want to be sure you’ve ran your cost of doing business. If you don’t know what that is, basically it is discovering how much you’re actually making per hour. Not just the time that you’re shooting, but the time that you’re driving to the session, setting up editing, communicating with clients, delivering galleries, all of the things that go into making a photo session happen. You can watch THIS video to find out your CODB. This is your first step when it comes to pricing!
Rather than having a ton of different priced packages stick with a simple rate. It sounds like a good idea to have all these session types listed on your website, but for clients it’s overwhelming. Especially when they’re priced similarly! I have my portrait session package and it’s for any type of session that somebody wants to do with me. We’re talking families, birthdays, couples, maternity seniors – any kind of portrait session. I have one session fee and it includes the full gallery, it’s very simple to understand! Listen to the podcast to find out which packages should be priced differently.
Here’s a good rule: don’t touch your prices after changing them for at least 6 months. Most of the time photographers go up in price and freak out if they aren’t getting booked! Here’s what I’ve learned, it’s not a pricing problem it’s a marketing problem! Ask yourself…How do you need to market differently to the people in that price point? And does your client experience justify the pricing? Maybe you can tweak a few of these things and see a whole new client group!
There you have it! My photography pricing tips! Lastly, I do have something coming soon that will help your photography business tremendously. So stay tuned on my socials and get your business ready!
Run Your CODB (3:05)
Don’t Overcomplicate It (6:15)
Commit to Keep Prices (9:19)
Get practical business advice (did we mention, *free?*) every week to help you grow a thriving, profitable photography business! From behind-the-scenes editing tips, to posing and marketing - here are some of our most popular posts!
Behind the Lens is our BRAND NEW MEMBERSHIP program geared towards family photographers! Each month our members receive a behind-the-scenes video of me shooting a REAL family session. As a bonus, I also include an EXCLUSIVE MASTERCLASS each month teaching on business topics I don't teach anywhere else! As our MOST AFFORDABLE, value-packed educational resource in our shop, it's a no-brainer for anyone looking to level up their family photography game! Join me every month behind the lens.