Have you ever wondered why your Minis aren't booking? If you've struggled with booking out your sessions or they aren't booking the way you expected them to then you're in the right place! Trust me, we've all been there. The good news? Mini Sessions work, and with a few strategic tweaks, you can turn things around. In this episode, we’re diving into the three biggest reasons your minis aren’t booking: your timing or theme isn’t resonating, your marketing strategy is incomplete, or your messaging isn’t connecting with your ideal clients. Stick with me, and let’s troubleshoot your Minis so you can start booking out with confidence!

Here's What We'll Cover:

Theme or timing holding you back? (2:14)
Social strategy (7:01)
Is your messaging connecting with clients? (12:03)
Recap as a whole (14:27)

Is Your Mini Session Theme or Timing Holding You Back?

One of the biggest reasons Mini Sessions don’t book is that the theme or timing isn’t resonating with your ideal clients. Just because a theme was popular last year doesn’t mean it will work again this year! Trends shift and client preferences change. Some themes become overdone, while others may not be in demand at all. Additionally, the dates you choose can make or break your success. If your minis fall too close to holidays, school breaks, or major local events… families might already have plans. So, do your research! Look at current trends, ask past clients what themes they’re excited about, and test new ideas that fit what families want right now. When you align your Minis with what your audience is actually looking for, you’ll see more interest and faster bookings.

Are You Relying on One Post to Fill Your Mini Sessions?

Posting once and hoping for bookings isn’t enough! Only 4% of your followers see what you post, so you need to reach beyond your audience to get more bookings. A strong marketing strategy includes consistent social media posts, reels, and stories, plus email marketing to remind past clients. Local outreach, like sharing in Facebook groups or partnering with businesses, also helps spread the word. Creating urgency with limited spots or early bird discounts can drive faster bookings. Instead of relying on one post, map out a marketing plan across multiple touch points over several weeks for the best results!

Is Your Messaging Connecting With the Right Clients?

If your mini-sessions aren’t booking, your messaging may not be resonating. Clients don’t just want a “Mini-Session”… they want an easy, stress-free way to capture beautiful family photos! Focus on the emotional appeal rather than just the photography itself. You should clearly communicate when, where, how much, and what’s included to eliminate any confusion. Instead of simply listing details, highlight why they need it. This small shift can connect you to your ideal client!

Start by evaluating your theme and timing—would you be excited to book this session yourself? Next, create a solid marketing plan that includes multiple social media posts, emails to past clients, and engagement in local groups to reach beyond your current audience. Finally, refine your messaging to focus on what your clients truly want, not just what you’re offering. When you align these key elements, you’ll see more interest and start filling those spots faster.