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More Resources: Free Minis Marketing Class| FB Ad Mini Course

Here's What We'll Cover:

Why Social Media Isn't Enough  (1:49)
A Multi-Touch Strategy (5:00)
Beyond Social Media (7:05)
Resources Made for You (11:03)

Why Social Media Isn’t Enough to Book Out Your Minis

Let’s start with a harsh truth: you don’t own your Instagram or Facebook account. At any moment, the algorithm can shift—or worse, the platform can go down entirely—and your audience reach disappears with it. Even when things are working, only about 4% of your followers are actually seeing what you post. So if you have 1,000 followers, that’s only around 40–50 people seeing your content. And if your conversion rate is around 1–3% (which is normal), that’s barely enough interest to book even a single session. Relying solely on social media means you’re speaking to the same small circle over and over. To book out your minis, you need to get in front of new people… not just the followers who already know you.

You Need a Multi-Touch Marketing Strategy

Marketing isn’t about showing up in one place and hoping for the best. It’s about creating multiple touch points that guide someone from “interested” to “ready to book.” Experts say it takes at least 7 interactions before someone takes action, which means your audience needs to see your mini sessions a lot. Instead of focusing only on Instagram or Facebook, build a complete marketing plan that includes social media and email marketing, local outreach, SEO, and even paid ads. That way, you’re increasing visibility, staying top-of-mind, and creating urgency through repetition.

Go Beyond Social Media to Fill Your Calendar

If you’re ready to get serious about your marketing, it’s time to go beyond your social feed. Start by posting in local Facebook groups to reach moms in your area who aren’t following you yet. Next, partner with local businesses (think boutiques, preschools, coffee shops, or pediatrician offices) for cross-promotions that benefit both of you. Make sure your SEO is on point, so that when someone Googles “family photographer in [your city],” your site actually shows up. And if you’re up for it, try running Facebook and Instagram ads to target new families in your area. These tools, used together, help you reach way more people than social media alone ever could.

If you're tired of posting and praying your minis will fill, it’s time to shift to a real strategy. Start small… pick one new method to implement this week and build from there. Want a deeper dive into marketing that works? Check out my free Minis Marketing Class. You don’t have to guess your way through this anymore, I’m here to help!