We're back for another episode of Business Journey Podcast. Today, we were talking about mini-session misconceptions. There are so many lies that people believe about mini sessions and I want to take the time to talk about why they aren't true. Photographers will tell me that many sessions don't work and they'll tell me why. And I'm sitting there thinking, “Who told you that? Why are you believing these lies? Because it is not true.” I believe wholeheartedly that mini sessions can be extremely profitable, especially when they're done right. When you follow a system in place and plan ahead, they're amazing!
Before we jump in, I want to let you know that I am hosting a FREE class all about mini sessions on February 24th and 25th. You can sign up
here and if you can't attend live, that's okay. Sign up anyway and get a replay! Now, onto those mini-session misconceptions…
“I have to charge super low because it's a mini!”
This is the first misconception I hear a LOT. Remember, a mini session is less time but not lower quality! Mini sessions are a good way for clients to get a taste of what your full session and experience can be like. It's better to leave them wanting more – and wanting to book a full session. So, price accordingly and so you actually make a profit! Remember, mini doesn't mean cheap!!! It's just a mini experience.
“I don't have a big enough client base!”
The second misconception is that photographers often think they need a super large client base to book their mini sessions successfully. I'll be the first one to tell you that's not true! Marketing is the key to fully booking your mini session. If you market well, you CAN book your mini sessions. I promise you – as someone who booked her first set of mini sessions with zero client base, I'm living proof it's possible. I'm actually going to be sharing 3 marketing secrets from my own business in my free class coming up on February 24th and 25th, so make sure you grab a seat.
“I only get price shoppers!”
The next misconception I hear a lot is that photographers think they only get price shoppers when booking mini sessions. There's this huge idea that for that reason alone, mini sessions aren't worth it. If you feel like you're getting price shoppers, it's probably because you're setting the price too low and not marketing well. I'm telling you from my own experience, I've gotten some of the best clients from my mini sessions!
“Mini session setups are expensive!”
I don't know where people got the idea that they have to have a super cute, perfectly coordinated setup for every mini session they do. Some of my most popular sessions are fall sessions outdoors, among the leaves – or the blue bonnets in the spring! If you do want to get props, plan to get some that are timeless and can be used over and over again. This will help save you money down the line and keep your sessions profitable.
And if you want to get some tips about spring minis, make sure you check out
last week's podcast!
I know that starting a new project, like mini sessions, can feel scary. But hopefully learning how these mini-session misconceptions are actually false is helpful to you! I want you to know that with structure, some good marketing, and planning, mini sessions CAN be profitable. I hope that you'll join me for the free Mini session Class this week!
Topics We Covered
Mini Session Class Details (2:00)
Charging Super Low: (2:56)
No Client Base: (6:08)
Price Shoppers: (7:45)
Expensive Setups: (10:00)
How to get Models: (15:54)
Links Mentioned in the episode:
