Another automated email I send to my mini-session clients is my Client Experience guide. This is a PDF guide I created that includes tips about what to wear and what to expect before, during, and after their session as well as tips to help make sure their session is a success. The whole purpose of the guide is to answer questions they may have before they even ask them! Mine is designed specifically for families and I only ever hear positive things from my clients about it! If you want a copy of my Canva template, you can grab that HERE!
I call this my “famous final info email” because I talk about it a TON with my students! This email is jam-packed with information for my clients and they get it right before their session. It’s designed to literally answer any question I could get in the last day or so before their session – things like specific directions, the time of their slot, reminders about what to wear and more. I want to help my clients feel prepared, so I over communicate and make sure there’s nothing left to chance. Worried about writing all of these emails for your clients? I’ve got you covered! Grab my email templates in the shop!
The last email I send is the one that’s often forgotten by photographers: a request for a review. After you’ve delivered your gallery, one of the best things you can do for your business is to request a review. The whole world runs on social proof these days – so GET IT from your clients right away! Make it easy for your clients and link your Facebook page, Google reviews, or any other spot you might want them to write their review. And don’t be afraid to ask specific questions like how they felt during the session, about the experience, and if they liked the photos.
It’s SO easy to add these four emails into your workflow but it’s honestly astounding how deeply it impacts your client’s experience with you and your business. With my email templates, these emails are super easy to put together and you can uplevel your photography client experience literally overnight. I recommend getting these added into your workflow now, before busy season hits and you’ll be ready for the best set of mini-sessions yet!
Client Questionnaire (4:45)
Client Experience Guide (6:48)
Final Email (9:18)
Request for Review (13:04)
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