Happy Monday! We’ve got another great episode of the Business Journey Podcast for you today! We’re chatting all about elevating your experience as a photographer by offering albums. Look, I swore for years I’d never offer albums. But the reality is that owning a business is a journey and sometimes on that journey… you wind up eating your words, ha! So, here we are: offering albums and loving every minute of it. Today, I want to dive into what the process looks like, our journey with albums, and how you can start adding it to your experience today! I truly believe in elevating your client experience with albums and I hope you will, too!
Before we get into everything, I wanted to share something exciting! I’m hosting a FREE class with the CEO of Kiss Books TODAY!!! This is a two part series to learn ALL about how I use albums in my client experience, specifically with mini sessions!! I can’t WAIT to show you how I’ve been able to increase my profits AND serve my clients through albums!! CLICK HERE to join me TODAY at 2pm CST!! Select “Register to All Dates” when you join and be automatically enrolled in BOTH free classes (happening today and Thursday!)! A replay will be available and sent out shortly after the live class.
Now, onto today’s topic…
For the longest time, I said I would never offer albums for my clients. Albums are great but I was convinced that the only way to actually sell albums well was by doing in-person sales (IPS) and I did NOT have time for that. For years, that’s what I believed and albums stayed off my offerings. But, recently I connected with the CEO of Kiss Books, Sean Gordon. He helped me talk through this fear of offering albums because of IPS and having time. He totally transformed the way I look at albums now! (We’re talking a lot about this on our webinar on Thursday so make sure you sign up – CLICK HERE!)
When I realized I didn’t have to do IPS to sell albums, everything changed. We decided to try out the offer and added to my collections and associate team. Surprise? It worked! We have clients buying albums now. They’ve never seen them. They aren’t coming to my studio to go through them or design them. And my clients are LOVING them!
Through offering albums to my clients, I’ve come to realize there’s some very distinct benefits to offering albums. First, it elevates your client experience and justifies higher pricing for your sessions. It also helps set you apart. How many family photographers around you right now include albums in their collections? Now you can offer these beautiful albums! Seriously, KISS creates beautiful albums that your clients are going to love. And they’re affordable for you!
Even more important than that, we’re creating the tradition of printed photos for our clients. Many clients don’t realize how badly they want their photos printed until they’re in their hands. Now, they’ll have the expectation to have an album each year. What an amazing experience – and heirloom to pass down! Personally, we have young kids right now who want to look through photos all the time. Imagine being able to provide that memory to your clients!
Make sure to sign up for the webinars this week so you can be part of the rest of the conversation about albums and offering them as a photographer. I’m so excited to be jumping into this world with all of you! I hope this helps you get excited to start elevating your client experience with albums!!
The KISS Books Webinars (1:39)
My Journey with Albums (4:04)
Benefits of Selling Albums (6:16)
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