Welcome back to another episode of the Business Journey Podcast! I’m so excited about today’s topic because we’re going to be talking about how to book out mini sessions. I mean, anything about mini sessions makes my heart just so happy, but I especially love this topic! I’m going to be sharing 3 tips for booking out your mini sessions. Right now, it’s the beginning of September, so you should 100% be advertising your holiday minis and getting them booked. So I can’t wait to share these practical tips with you so that you can start filling up those sessions.
Don’t forget, if you want to learn even more secrets about marketing, monetizing, and maximizing your profits with mini sessions, I have a FREE class for you! We dive deep into all of these topics, especially marketing, and it can be a huge help as you prepare for those holiday mini sessions. Sign up here! Now, onto those tips for booking out your mini sessions!
If you don’t have an email list for your business yet, this is your sign to start one. It doesn’t have to be fancy…. I call mine my VIP list and it’s filled with past and potential clients. They’ve agreed to sign up for my list and give me their email so they get updates from me and priority booking access for any sessions we offer. I truly believe in the power of an email list because these are your warmest potential clients. That’s why I recommend emailing them first about your sessions. They’ve done the work and know what you do and they’re going to WANT to book first! (PS, if you want more tips about email marketing go check out Episode 12 of the podcast!)
After you’ve emailed your VIP list, now it’s time to go to social media if you still have spots to fill. The first smart way to market on social media is to create scarcity. I go really in depth with this in my free class, but basically I recommend that you start marking with only ONE date for your minis. Instead of opening up three days at once, start with just one. When that fills, you can open the next date and so on. Not only does it create scarcity, but it also makes your shooting schedule easier – and less spread out!
I can’t tell you how many conversations I’ve had with photographers who stopped trying to offer mini sessions because they get discouraged after a week or two of advertising. Good marketing takes time! I always recommend giving yourself 6-8 weeks to be booking your mini sessions. Depending what time of year it is or what’s going on, bookings might be slow. But stick it out! In my Profitable Mini Sessions 2.0 course, I actually have a whole module on troubleshooting if you’re not booking minis. Just remember, don’t throw in the towel. There’s so many factors that can impact why you’re booking – so keep trying!
The bottom line of how to book out mini sessions is to be patient and keep trying. I hope that these three simple tips help you feel ready to tackle your next mini sessions! You can do it!!
Start with your email list (2:22)
Smart marketing on social media (4:56)
Stick with it (7:50)
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