Let’s talk about how to MARKET your mini sessions in 2023. I know we’ve talked about mini session marketing tips before, but times are changing and this episode has some new things that need applying! Before jumping in I’m so excited to share a NEW live class I’m offering. It’s called the “6 Steps to Double Your Photography Revenue” and let me just say it’s possible to double what you did last year! I’m sharing the 6 steps I did in my own business so I know they work. Be sure to register and save your seat so you don’t miss out on 2023 strategies! Now let’s get to how to market your mini sessions in 2023…
The ideal amount of time to market for minis is 6-8 weeks. The absolute minimum is 4 weeks, but the more time the more likely you are to be fully booked! First, pick out your date and work backwards from there. If you’re not sure what the timeline should look like you can grab my Mini Sessions Playbook!
Next you need to have photos for advertisement! I try using photos of the location from previous years or go out and get them now. If the weather isn’t working or they are seasonal minis like blue bonnets, cherry blossoms, etc. use a stock photo! Never use another photographer’s work as your advertisement – it’s illegal. And I’ve seen this a lot, try to stick with just one photo.
When it comes to advertising, start with your email list. And more specifically your VIP list! That’s basically clients or people that have joined your email list. Do this before going public on your social media and opening it to the public. I’ve got more to say on this topic that applies to 2023 in the podcast so be sure to listen!
I normally wouldn’t push this, but this day and age requires us to utilize ads. Facebook and Instagram want you to pay for advertising and if you don’t it’s likely your posts won’t be seen. The Facebook/Instagram advertising platform is very intuitive. You can target a dream client and truly get in front of them! The best part is you can see your return on investment due to analytics! Trust me and give this a shot after you’ve exhausted your free advertisement!
Be sure to give this episode a listen to learn my favorite mini session marketing tips you can apply NOW in 2023. And don’t forget to register for the FREE live class this week!
Give Yourself a Head Start (3:56)
Get Your Promo Shots (5:30)
Open to VIPs First (8:30)
Run Facebook & Instagram Ads (9:39)
Get practical business advice (did we mention, *free?*) every week to help you grow a thriving, profitable photography business! From behind-the-scenes editing tips, to posing and marketing - here are some of our most popular posts!
Behind the Lens is our BRAND NEW MEMBERSHIP program geared towards family photographers! Each month our members receive a behind-the-scenes video of me shooting a REAL family session. As a bonus, I also include an EXCLUSIVE MASTERCLASS each month teaching on business topics I don't teach anywhere else! As our MOST AFFORDABLE, value-packed educational resource in our shop, it's a no-brainer for anyone looking to level up their family photography game! Join me every month behind the lens.