Is it worth it to put time and energy into email marketing? As photographers we can think this area is used solely for digital products rather than a service based business. But after years of being in this industry and testing different marketing strategies I can tell you email marketing is a must! Before looking at the WHY I have something for you. A brand new free class called “6 Steps to Doubling Your Revenue!” You’ll learn what to do to get past just booking based off of pretty pictures! Your work may be beautiful, but in order to increase bookings you need to get in front of more people. Don’t be the diamond in the rough. Get yourself out there so others can finally see your worth! And email marketing is one of the ways to do it…
Email Marketing is Not Dead
There are plenty of reasons why email marketing is a staple for the photography industry. For starters, this is the fastest way to reach your warmest leads. Unfortunately social media can’t guarantee you get in front of clients. Plus, why put all your “eggs” in one basket? I love the fact that email marketing is versatile. Email let’s you prime your audience, nurture them along and serve them well! You own your email list so you know you’ll drop into their inbox. Even if clients don’t open your emails, they’re seeing your name and more likely to book when the time is right!
If you haven’t started an email list now is the time to do it. My free class listed above helps walk you through growing your list. Make sure you take a moment to watch the video below to get all the details. And I’m here to answer any questions you may have! Just DM me and I’m happy to help. Now, get to emailing friends!
To read more from my last YouTube on how I organize my daily to-do’s, click HERE!
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