Have you ever heard the phrase “Christmas in July?” I’m not entirely sure where it came from, but in the photography world I’ve learned to use it to my advantage! Today I’m sharing the top 4 reasons why I love a ‘Christmas In July’ Minis promotion, but before we prance on over I have a FREE resource for you. It’s called my 3k Mini-Sessions Blueprint! This will layout how to make $3,000 on a single date of minis. It’s perfect to use over and over again for successful minis in a 2-3 hour time-block. This has not only worked for my business but hundreds of other photographers! Now, are you ready for the WHY to Christmas in July?
Let me clarify, this is not to shoot Christmas Minis in July. Several years ago I did a campaign for 1-2 weeks and it went over swimmingly! I’m a big fan of doing this promotion because of the following reasons.. First, it allows you to book early! I hate feeling like I’m scrambling and waiting until Christmas season is here means I will be. A lot of people procrastinate around the holidays, so to allow clients to book early you’re saving them and yourself from the last minute cycle! Another reason I love this promotion is it gets me in front of clients! Most people aren’t thinking of Christmas in July so this actually catches their eye when they see it. I’ll also say, July tends to be a slower month in photography. At least for me, my clients aren’t typically booking in the heat of summer! So, doing a Christmas in July promotion boosts my overall revenue. And the best part – the market isn’t overly saturated. Like I said it’s a slower month overall and you have a lot less marketing competition than you do in the Fall!
If you’ve never thought of doing this promo, now is a great time to try! The worst that happens Is it doesn’t book. But it could give your business a boost and lighten the load during busy season. Give it a try and start prepping now!
Get practical business advice (did we mention, *free?*) every week to help you grow a thriving, profitable photography business! From behind-the-scenes editing tips, to posing and marketing - here are some of our most popular posts!
Behind the Lens is our BRAND NEW MEMBERSHIP program geared towards family photographers! Each month our members receive a behind-the-scenes video of me shooting a REAL family session. As a bonus, I also include an EXCLUSIVE MASTERCLASS each month teaching on business topics I don't teach anywhere else! As our MOST AFFORDABLE, value-packed educational resource in our shop, it's a no-brainer for anyone looking to level up their family photography game! Join me every month behind the lens.