Photographers often ask how I scaled my business so quickly while still maintaining work-life balance. Well, the answer is one of my favorite photography business tips: OUTSOURCING!! I could go on and on about the benefits of outsourcing (and I do occasionally on my Podcast) along with how much you can plan for it to cost, but I wanted to change things up a bit.
Let’s talk about the cost of NOT outsourcing.
It’s pretty simple…if you plan to grow your business without outsourcing, it will lead to burnout. Every time.
I can’t tell you how many times I’ve seen this exact scenario happen:
A photographer finally starts figuring out this business thing. They get a real marketing strategy together, they serve their clients well, and they start booking up consistently. The money starts rolling in and they get excited. They up their marketing efforts (because it’s WORKING!!), and they book even more clients! Then MORE money rolls in! This is the BEST!!
This cycle continues until they hit a breaking point. What was exciting once is now draining. They dread sitting down at their computer to edit. Their inbox goes untouched because they don’t have the time or mental capacity to respond to people. There are so many things they want to do, but they feel so exhausted and overwhelmed to do anything.
Things around the house start to unravel. Laundry? HA! Not happening. Dishes pile up. The kids go crazy. The photographer is so exhausted from working extra long hours just to try to get all the things done that they have zero energy when it comes to family time. The cycle continues until one day they hit a breaking point and throw in the towel just to be able to breathe again.
Sound familiar? I’m telling you, I see this over and over again! This is what happens when you don’t outsource. Friend, I don’t want that for you! Let me pose a better way…
A different photographer also starts figuring out this business thing. They get a real marketing strategy together, they serve their clients well, and they start booking up consistently. They see the trend and know they won’t be able to keep up all the editing when busy season hits. They find an amazing editor to outsource to, and they immediately save HOURS sitting behind their computer editing and instead get to happily close their computer to have dinner with their family and spend the evening watching the latest show on Netflix. With the hours they saved by outsourcing editing, they can spend more time marketing and getting even more clients without increasing the work very much! It’s the BEST!
This cycle continues and they still feel refreshed. What was exciting once is now even more fun because they feel a sense of freedom. Their business doesn’t own them. They own the business! They continue to grow and that inbox starts to get neglected. Instead of letting potential clients slipping through the cracks, they hire a Virtual Assistant for a few hours a week to manage the inbox and deliver galleries to clients. The time they saved by bringing on the virtual assistant gives them more time to market their business. By booking just one more session each month, they cover the cost of the virtual assistant. More hours saved, more energy saved.
Things at home are great! At the end of the day, the photographer feels a little tired (because running a business isn’t easy), but they’re able to re-charge with some nutrition and a good night’s sleep. They wake up the next morning ready to take on even more!
Wow! Now that sounds SO much better. Friend, this lifestyle is super attainable! You don’t have to be making 6-figures to start outsourcing. (Read “When Should I Start Outsourcing” for the money breakdown.)
Here are some action steps you can take TODAY:
By following these photography business tips, I know you’ll be well on your way to scaling your business in ways you never thought possible!
Get practical business advice (did we mention, *free?*) every week to help you grow a thriving, profitable photography business! From behind-the-scenes editing tips, to posing and marketing - here are some of our most popular posts!
Behind the Lens is our BRAND NEW MEMBERSHIP program geared towards family photographers! Each month our members receive a behind-the-scenes video of me shooting a REAL family session. As a bonus, I also include an EXCLUSIVE MASTERCLASS each month teaching on business topics I don't teach anywhere else! As our MOST AFFORDABLE, value-packed educational resource in our shop, it's a no-brainer for anyone looking to level up their family photography game! Join me every month behind the lens.